Costco // Aura Wireless Speaker
About the Project
Aura Wireless Speaker
These new Aura speakers are part of a collection of high-quality audio accessories with minimalist details, these dynamic speakers can be the perfect complement to every space, whether at home or in the office.
01.
Initial Concept
I have started by looking for a modern idea. It was clear that the image these speakers should express was harmony. I wanted to create a calm image in which you can look relaxed enjoying your favorite book while listening to ambient music or in the office listening to music while working.
The initial idea was simple and for this project the speakers were designer first, I have started by looking for a compact and minimalist form, which would become the perfect complement to the decoration of any space. In the process of design and development, quality was never sacrificed, as these speakers feature fifth generation Bluetooth technology that makes its connectivity and performance very effective, also it has the ability to receive and end phone calls thanks to its integrated audio control and wireless connection to any smartphone.
02.
Visual Identity
Image:
For the speakers, a semicircle with rounded edges was choose as primary shape, high fidelity internal loudspeakers were included in addition to the integrated audio controls and complemented with outer pastel color finish to create a sense of harmony on the environment.
To complement its modern image, I have named it AURA like the Greek “AER” which means breeze and also is defined as an irradiation or sensation that emanates from something or someone, I created the image and logo with modern and simple tones that express the feeling of the product.
Color:
Three main colors were selected for each speaker, black as the fundamental and most used color in the majority of products and to complement this main color, two pastel colors such as pink and turquoise were chosen, colors that express calm and serenity.
Iconography:
This package incorporates a customized linear iconography that quickly explains the main characteristics or features of the product. The iconography key function is to communicate the main characteristics of the product and show its unique and reliable personality to the consumer.
03.
Visual Design
The main idea of these speakers was to communicate harmony. For this reason, it was given a modern image, besides this, the front display of the product was photo shot in a clean environment to have the product as the center of attention, no unnecessary information was added as the image itself expressed the main idea needed of the product.
On the back and sides, I have added extra information to keep the front of the package clean and not to conglomerate the front image. The visual design was always linked to the image of the speakers, keeping the minimalist touch and the necessary specifications of each item. In addition to the product attributes, the structure of the packages was also created with quality materials and most importantly NOT harmful to the environment.