Costco // Active Sports Essentials Kit
About the Project
Active Sports Essentials Kit
This project was a collaboration between Replay Audio and Costco, one of the most important multinational corporations in the United States. It was a great experience to create this product essentials kit that, it was later used as featured item in their holiday sales as well as other products designed for the same function.
01.
Initial Concept
For this project, 4 essential products were designated. The target market were people who like to maintain an active lifestyle as well as people who travel frequently. The Replay Audio Active Kit provides everything you need for an unexpected trip, going to the gym or just using them regardless the location.
This kit features high-fidelity wireless headphones with built-in microphone, a portable high-frequency wireless rechargeable speaker, a portable charger and a micro USB cable. Both, the headphones and speaker are Bluetooth 5.0 technology with high reception.
02.
Visual Identity
Image:
In addition to the logo, several elements were incorporated and the title was made to accurately explain the idea of the kit, combining two fonts to give it a modern and different touch.
Color:
Yellow was selected as the primary color and as secondary color base, gray with black. I had chosen yellow as the primary color because I wanted to highlight the qualities of the product, besides it creates that vibrant combination that seeks to attract the attention of customers when the kit was presented on the shelves.
Iconography:
This package also has a customized icon system that seeks to explain the product’s features in a quick way.
03.
Visual Design
The front side displays each product in an organized layout, at the same time creates a visual image of an outdoor environment. The great advantage of this package was to group these essential products and show them together as a potential marketing key without sacrificing price or quality, simply offering the customer a kit of high-quality and efficiency products at excellent price. An image of each product separately with its respective detailed description and directions was incorporated on the back of the package.
For this package it was used the Eco-Blister technology, which consists of two flat paper cartons thermally sealed together, encapsulating the edges of the blister without contaminating and maximizing the protection of the product. This new packaging solution is easy to recycle and also offers greater efficiency by reducing environmental impact.
In addition to the package, an easy-to-accommodate 12-product tray and a 24-tray pallet were also designed.