Premier // XPS06 Power Bank
About the Project
XPS06Power Bank
This battery was designed as part of a portable products line to be unveiled at the 2015 CES show (Consumer Electronics Show), this is the world’s largest tech show held every year in Las Vegas Nevada. Besides the product design for this project, I have designed the packaging as well as the advertising details of the show.
01.
Initial Concept
For this product, merging two fundamental qualities such as compatibility and efficiency was the main focus. The product needed to be elegant as well as portable, at the same time compatible with multiple devices, without the need for additional accessories. The main structure of the XPS06 battery was an aluminum casing with ultra-thin and lightweight design weighing approximately 7 ounces, which makes it easy to carry in a bag or pocket.
After completing the general idea of the collection and the final products, I got into the image design and planning. All features in the package were specifically made to communicate the important functions of the power bank. In addition, an extra magnetic tab was incorporated in front of the package to explain in detail the additional features of the product.
02.
Visual Identity
Image:
For this collection I looked for a clean concept without exaggerating into the details of the product. I used Sans Serif typography to explain the title of the product and making it ideal to capture people’s attention.
Color:
The color base for the product line was black combined with blue details, but for the package design I used white background with blue details to create an elegant contrast. I wanted the color in the products to go hand in hand with the details of the image, both in the packages and in the advertising elements.
Iconography:
The icons for this project were customized based on each product and placed on the side of each package. In addition, all the icons had to be in black to create a contrast with the base color.
03.
Visual Design
The front of the package shows the product being use and apart from the product name, no extra details were added that might divert attention from the main function. In the inner part or magnetic tab, all the extra details and functionalities were incorporated. This section was used to explain the usage of the product, load capacity, resistance and compatibility.
The internal structure of each package has a customized plastic mold (blister pack) in blue, which serves as protection and helps to keep the product in place to prevent it from being damaged. Also, a window was added on the front side allowing people to see the product and accessories. At the bottom of the package, the corporate information and bar code were added.